We conduct rigorous research to inform our work.

Our description of the stigma cycle, given at a presentation of our research at the Civil Liberties and Public Policy Conference, 2015

Our description of the stigma cycle, given at a presentation of our research at the Civil Liberties and Public Policy Conference, 2015

We conduct quantitative, qualitative, and mixed methods research to understand what stigma is and how to create long-lasting, evidence-based culture change. We do the bulk of our research with collaborators and partners through our Capacity Building for Culture Change Program. Over the last year, we’ve worked to address research questions such as:

  • How can we reliably measure attitudes towards different stigmatized reproductive issues, including abortion stigma, stigma of “desired” fertility, and stigma of “irresponsible” fertility?
  • What are the social norms and attitudes related to pregnancy decision making among young women in the Southern US?
  • What are the community-level social norms related to abortion among Latino and Latina millennials?
  • How do organizations that work to address the stigma of pregnant and parenting youth conceptualize their work and measure the effectiveness of their work?

We also assist organizations in using available stigma measurement tools as pre/post evaluation instruments for stigma interventions. We would love to share our research and scales with you — email us for more information!

Our Prior Research

The Sea Change Program began as a research project at Advancing New Standards for Reproductive Health (ANSIRH) at the University of California, San Francisco. Our prior research addresses questions such as:

  • What do abortion patients think about abortion regulation and why?
  • How does stigma affect who women want as an as an abortion provider?
  • What is the stigma of having an abortion?
  • How does the stigma of abortion manifest in clinics?
  • How can we measure abortion stigma?
  • How do abortion patients feel about viewing their ultrasounds?
  • What kinds of social and emotional support might be helpful for women seeking abortions?

We also collaborated with Ipas to host a series of abortion stigma webinars in 2013. They are all available for viewing on the ANSIRH website.

Get Involved with the Sea Change Program


Support Our Efforts

Stigma impacts us all. It creates a culture of shame in which people cannot be their whole selves. Help us grow our work and support culture change around the world.


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Build Community

Join our living room and kitchen table reading project to support new ways to think, listen, and share around reproduction.