designing strategies to shift stigma

As stigma experts, Sea Change brings research insights and connections in the field to help determine the most impactful audience for your work, or to augment your knowledge of your community.

Once we’ve identified your audience, we bring in human-centered design techniques to deeply understand and empathize with your audience. From there, we design and test innovative strategies to create the change you want to see.

We help you build empathy into the design of your campaigns and programs through:

  • Audience Connection

    We pinpoint exactly who to move and how to connect with them.

  • Allies & Partners

    We help you figure out and connect with potential collaborators.

  • Problem Definition

    We fully articulate the problem based on our research.

  • Prototype Build

    We design creative strategies that can be quickly put into action.

  • Design Testing

    We evaluate what works and what needs to change about our strategies

  • Implementation

    We help you determine when and how to implement for maximum impact.

CONVERSATIONS FOR COMMUNITY ENGAGEMENT

People often find conversations around reproductive health awkward and want help with how to bring up the subject. This is especially true when trying to find an open-hearted and non-confrontational way of talking with someone they suspect holds judgmental attitudes.
In the Untold Stories Project, women in the South and Midwest reached out to their friends and family to find ways to discuss reproductive health topics. We supported them with questions to foster conversation after each chapter, and offered suggestions for setting up living room discussions. We also guided the storytellers in sharing their experiences with the media. And to make sure all women’s experience were represented, we tailored the project to include a range of stories and diverse storytellers.
To date, the Untold Stories Project has brought conversations about culture change into more than a hundred living rooms and university classrooms across the country. Based on what we learned, we expanded to classrooms and designed a card game.

USING FUN TO REDUCE STIGMA

Sea Change is committed to finding ways to make conversations about sex and reproduction engaging and exciting for everyone, especially for people who haven’t had many of their own reproductive experiences yet.
To reach young people and encourage them to talk about reproductive health and justice, we knew that we must make it fun. So, after the success of Untold Stories, we prototyped a game version with fun colors, emojis, and easy to follow instructions.
Untold Stories: The Game has become a fun tool for sex educators to use to initiate conversations about sex and an organizing tactic for college students looking to engage peers in conversations about reproductive health. In the fall of 2016, we debuted this new game at the North American Forum on Family Planning and immediately sold out! We also partnered with the Bay Area Doula Project to showcase the game at their holiday party. This tool will continue to give people the opportunity to explore norms and stigma around sexuality and the opportunity to learn and support one another’s stories – and have fun in the process!

WHAT IS THE IMPACT OF GOOD DESIGN?

  • "The book got us talking more, and talking more about different things than we usually do. And we’ve been talking about it ever sense.” – Untold Stories Project reading group host
  • “The stories opened my eyes to new issues and the people experiencing them. They gave me more empathy." - Reader of Untold Stories: Life, Love and Reproduction
  • "The game allowed a lot of students to open up about their past, to see how they connected and how their views about sexuality were influenced by stuff in their childhood." – Player of Untold Stories: The Game
"Working with the Sea Change Program raises the bar on everyday interactions."
-Alana Anderson, WeWork
"Being a host for the Sea Change Program was an incredibly meaningful experience"
-Nehama Rogozen

stories

Conversations for community engagement

People often find conversations around reproductive health awkward and want help with how to bring up the subject. This is especially true when trying to find an open-hearted and non-confrontational way of talking with someone they suspect holds judgmental attitudes.
In the Untold Stories Project, people across the United States reached out to their friends and family to find ways to discuss reproductive health topics. We supported them with questions to foster conversation after each chapter, and offered suggestions for setting up living room discussions. We also guided the storytellers in sharing their experiences with the media. And to make sure all women’s experience were represented, we tailored the project to include a range of stories and diverse storytellers.
To date, the Untold Stories Project has brought conversations about culture change into more than a hundred living rooms and university classrooms across the country. Based on what we learned, we expanded to classrooms and designed a card game.

Using Fun To reduce Stigma

Sea Change is committed to finding ways to make conversations about sex and reproduction engaging and exciting for everyone, especially for people who haven’t had many of their own reproductive experiences yet.
To reach young people and encourage them to talk about reproductive health and justice, we knew that we must make it fun. So, after the success of Untold Stories, we prototyped a game version with fun colors, emojis, and easy to follow instructions.
Untold Stories: The Game has become a fun tool for sex educators to use to initiate conversations about sex and an organizing tactic for college students looking to engage peers in conversations about reproductive health. In the fall of 2016, we debuted this new game at the North American Forum on Family Planning and immediately sold out! We also partnered with the Bay Area Doula Project to showcase the game at their holiday party. This tool will continue to give people the opportunity to explore norms and stigma around sexuality and the opportunity to learn and support one another’s stories – and have fun in the process!

What is the impact of good design

  • "The book got us talking more, and talking more about different things than we usually do. And we’ve been talking about it ever sense.” – Untold Stories Project reading group host
  • “The stories opened my eyes to new issues and the people experiencing them. They gave me more empathy." - Reader of Untold Stories: Life, Love and Reproduction
  • "The game allowed a lot of students to open up about their past, to see how they connected and how their views about sexuality were influenced by stuff in their childhood." – Player of Untold Stories: The Game

Conversations for community engagement

People often find conversations around reproductive health awkward and want help with how to bring up the subject. This is especially true when trying to find an open-hearted and non-confrontational way of talking with someone they suspect holds judgmental attitudes.
In the Untold Stories Project, people across the United States reached out to their friends and family to find ways to discuss reproductive health topics. We supported them with questions to foster conversation after each chapter, and offered suggestions for setting up living room discussions. We also guided the storytellers in sharing their experiences with the media. And to make sure all women’s experience were represented, we tailored the project to include a range of stories and diverse storytellers.
To date, the Untold Stories Project has brought conversations about culture change into more than a hundred living rooms and university classrooms across the country. Based on what we learned, we expanded to classrooms and designed a card game.

Using Fun To reduce Stigma

Sea Change is committed to finding ways to make conversations about sex and reproduction engaging and exciting for everyone, especially for people who haven’t had many of their own reproductive experiences yet.
To reach young people and encourage them to talk about reproductive health and justice, we knew that we must make it fun. So, after the success of Untold Stories, we prototyped a game version with fun colors, emojis, and easy to follow instructions.
Untold Stories: The Game has become a fun tool for sex educators to use to initiate conversations about sex and an organizing tactic for college students looking to engage peers in conversations about reproductive health. In the fall of 2016, we debuted this new game at the North American Forum on Family Planning and immediately sold out! We also partnered with the Bay Area Doula Project to showcase the game at their holiday party. This tool will continue to give people the opportunity to explore norms and stigma around sexuality and the opportunity to learn and support one another’s stories – and have fun in the process!

What is the impact of good design

  • "The book got us talking more, and talking more about different things than we usually do. And we’ve been talking about it ever sense.” – Untold Stories Project reading group host
  • “The stories opened my eyes to new issues and the people experiencing them. They gave me more empathy." - Reader of Untold Stories: Life, Love and Reproduction
  • "The game allowed a lot of students to open up about their past, to see how they connected and how their views about sexuality were influenced by stuff in their childhood." – Player of Untold Stories: The Game

We Also Do...

Strategy
See the Big Picture
Design
Turn Empathy into Action
Research
Add Light, Eliminate Shadows
Evaluation
Measure Impact

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