We partner with advocates and organizations to develop and test strategies that shift culture. We use our expertise with reproductive stigma research and evaluation to gain a deep understanding of the problem: who it affects, why it keeps happening, and what opportunities there are for change. We use design thinking and our knowledge of evidence-based interventions to generate a suite of options with our partners. We’ll partner with you to select the best strategy or strategies and to create the most change.

Our Approach:

  • Theory Of Change

    We design step-by-step tactics for how to create change.

  • Field Assessment

    We look at the landscape to see where you can have the most impact.

  • Key Partnerships

    We identify potential partners and make suggestions on collaboration.

  • Problem Analysis

    We leverage research and evaluation to find opportunities.

  • Strategy Evaluation

    We determine which tactics work, which don’t, and how they can better work together.

Our Approach:

Theory of Change

We design step-by-step tactics for how to create change.

Field Assessment

We look at the landscape to see where you can have the most impact.

Key Partnerships

We identify potential partners and make suggestions on collaboration.

Problem Analysis

We leverage research and evaluation to find opportunities.

Strategy Evaluation

We determine which tactics work, which don’t, and how they can better work together.

Our Approach:

V
Theory of Change

We design step-by-step tactics for how to create change.

Field Assessment

We look at the landscape to see where you can have the most impact.

Key Partnerships

We identify potential partners and make suggestions on collaboration.

Problem Analysis

We leverage research and evaluation to find opportunities.

Strategy Evaluation

We determine which tactics work, which don’t, and how they can better work together.

stories

strategic storyteller support

For many years, Sea Change’s leadership has been at the forefront of theory and research on how storytelling and storytellers have a role in reducing abortion. Personal stories can be incredibly persuasive for shifting hearts and minds. Yet sharing vulnerable stories in public can make women targets of vicious character attacks and sometimes even threats of violence. In 2014, Renee Bracey Sherman used her Sea Change fellowship to explore how advocacy groups can better support people who share these abortion stories and how storytellers can support themselves and one another, when they choose to step into the public conversation. These guidelines were incredibly helpful, and we used them to support our own storytellers in the Untold Stories Project.

Facilitating Aligned Action

What can we create together that we could not alone? In the fall of 2016, this driving question led Sea Change to convene the first meeting of the Culture Change Strategy Group, a collaboration of top thinkers, artists, researchers and advocates in the reproductive health space.
With a strong commitment to shared leadership, this strategic collaboration draws on the wisdom and expertise of reproductive justice leaders including SisterSong, Advocates for Youth, CoreAlign and Thrive Training and Consulting, among others. Drawing from the successes of similar groups in the policy and healthcare worlds, the Culture Change Strategy Group seeks to create meaningful and effective change through smart strategy. From developing plans to increase diverse and complex abortion stories in the media, to strategizing how to effectively address poor experiences of abortion care, the Culture Change Strategy Group works together to identify issues and develop innovative strategies for change.

Targeted Media Advocacy

What happens when a person asks Siri on Apple iPhone to direct them to an abortion provider? When researchers at UCSF realized that Siri directed those questions about abortion to adoptions agencies, Sea Change stepped in to design a step-by-step strategy and tactics to address the problem. Together, we approached Apple to fix the algorithm to ensure women using smart phones receive quality information about abortion. After a strategic campaign including direct communications with Apple leadership and engineers as well as earned media like this piece in Fast Company, Apple has integrated Planned Parenthood Centers and other abortion providers to the list. Now, abortion providers are on the map.

What Makes Our Strategy Effective

  • "Sea Change filled a much-needed void of strategic support on abortion and reproductive health access. Working with an organization that “gets it” -- is completely invaluable." – Christine Dehlendorf, UCSF
  • "The strategy idea generation was phenomenal. I was inspired by the creativity and generosity of participants with their ideas, and the thoughtful and strategic approaches." – Member of the Culture Change Strategy Group

strategic storyteller support

For many years, Sea Change’s leadership has been at the forefront of theory and research on how storytelling and storytellers have a role in reducing abortion. Personal stories can be incredibly persuasive for shifting hearts and minds. Yet sharing vulnerable stories in public can make women targets of vicious character attacks and sometimes even threats of violence. In 2014, Renee Bracey Sherman used her Sea Change fellowship to explore how advocacy groups can better support people who share these abortion stories and how storytellers can support themselves and one another, when they choose to step into the public conversation. These guidelines were incredibly helpful, and we used them to support our own storytellers in the Untold Stories Project.

Facilitating Aligned Action

What can we create together that we could not alone? In the fall of 2016, this driving question led Sea Change to convene the first meeting of the Culture Change Strategy Group, a collaboration of top thinkers, artists, researchers and advocates in the reproductive health space.
With a strong commitment to shared leadership, this strategic collaboration draws on the wisdom and expertise of reproductive justice leaders including SisterSong, Advocates for Youth, CoreAlign and Thrive Training and Consulting, among others. Drawing from the successes of similar groups in the policy and healthcare worlds, the Culture Change Strategy Group seeks to create meaningful and effective change through smart strategy. From developing plans to increase diverse and complex abortion stories in the media, to strategizing how to effectively address poor experiences of abortion care, the Culture Change Strategy Group works together to identify issues and develop innovative strategies for change.

Targeted Media Advocacy

What happens when a person asks Siri on Apple iPhone to direct them to an abortion provider? When researchers at UCSF realized that Siri directed those questions about abortion to adoptions agencies, Sea Change stepped in to design a step-by-step strategy and tactics to address the problem. Together, we approached Apple to fix the algorithm to ensure women using smart phones receive quality information about abortion. After several years, countless letters and many articles in the national media like this piece in Fast Company, Apple has integrated Planned Parenthood Centers and other abortion providers to the list. Now, abortion providers are on the map.

What Makes Our Strategy Effective

  • "Sea Change filled a much-needed void of strategic support on abortion and reproductive health access. Working with an organization that “gets it” -- is completely invaluable." – Christine Dehlendorf, UCSF
  • "Insert Quote from CCSG partner." – Player of Untold Stories: The Game

STRATEGIC STORYTELLER SUPPORT

For many years, Sea Change’s leadership has been at the forefront of theory and research on how storytelling and storytellers have a role in reducing abortion. Personal stories can be incredibly persuasive for shifting hearts and minds. Yet sharing vulnerable stories in public can make women targets of vicious character attacks and sometimes even threats of violence. In 2014, Renee Bracey Sherman used her Sea Change fellowship to explore how advocacy groups can better support people who share these abortion stories and how storytellers can support themselves and one another, when they choose to step into the public conversation. These guidelines were incredibly helpful, and we used them to support our own storytellers in the Untold Stories Project.

FACILITATING ALIGNED ACTION

What can we create together that we could not alone? In the fall of 2016, this driving question led Sea Change to convene the first meeting of the Culture Change Strategy Group, a collaboration of top thinkers, artists, researchers and advocates in the reproductive health space.
With a strong commitment to shared leadership, this strategic collaboration draws on the wisdom and expertise of reproductive justice leaders including SisterSong, Advocates for Youth, CoreAlign and Thrive Training and Consulting, among others. Drawing from the successes of similar groups in the policy and healthcare worlds, the Culture Change Strategy Group seeks to create meaningful and effective change through smart strategy. From developing plans to increase diverse and complex abortion stories in the media, to strategizing how to effectively address poor experiences of abortion care, the Culture Change Strategy Group works together to identify issues and develop innovative strategies for change.

We also do...

Design

Create Solutions

Research

Answer The Big Questions

Evaluation

Measure Your Impact

Workshops

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